Coucou :)
A few years ago, I spent my days cycling through Paris, negotiating with supermarket managers to get our products on their shelves.
That experience changed the way I see France.
Supermarkets aren’t just places to shop—they reveal hidden secrets about French culture.
Take Le Bon Marché.
More than a store, it’s a symbol of luxury and tradition.
And on my last visit, I had a revelation about how even a simple bottle of water can teach you something deep about the French mindset.
Curious?
I explain everything in today’s newsletter.
Bon dimanche,
Charles
P.S. Prefer audio? Listen here.
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